大家好！今天讓小編來(lái)大家介紹下關(guān)于外貿(mào)回復(fù)客戶詢價(jià)郵件（外貿(mào)回復(fù)客戶詢價(jià)郵件怎么寫(xiě)）的問(wèn)題，以下是小編對(duì)此問(wèn)題的歸納整理，讓我們一起來(lái)看看吧。

如何更好的回復(fù)客戶的詢盤(pán)郵件！

做外貿(mào)從業(yè)人員可能都有這樣的經(jīng)歷：及時(shí)回復(fù)了買家詢盤(pán)，但似乎總是“石沉大?！?，這是為什么呢？是郵件內(nèi)容太多無(wú)針對(duì)性？?jī)?nèi)容太少買家沒(méi)興趣？還是我們的英語(yǔ)水平需要再提高？我們可以想象，買家通過(guò)Made-in-China.com尋找感興趣的中國(guó)供應(yīng)商時(shí)，往往不會(huì)只針對(duì)一位會(huì)員發(fā)送詢盤(pán)，如何才能讓買家繼續(xù)回復(fù)我們？跟進(jìn)買家，把握詢盤(pán)實(shí)戰(zhàn)技巧非常重要！以“Plush Toy毛絨玩具”為例，我們列舉了一些詢盤(pán)跟進(jìn)實(shí)例，供會(huì)員朋友們參考！一、買家詢盤(pán)為泛?jiǎn)査挟a(chǎn)品詢盤(pán)格式通常如下：We are interested in all your products, could you please send us more information and samples about your products and price list?可參考如下模板回復(fù)：Dear Sir/ Madam,Thanks for your inquiry at Made-in-China.com.We are professional supplier for plush toys at competitive price, located in Nanjing City, Jiangsu Province. Here is the attachment with some pictures of our products that may suit your requirements, for more, please check our website, and select the products that you’re interested in.We have great interest in developing business with you, should you have any inquiries or comments, we would be glad to talk in details through MSN：XXX \ mails or any way you like.(附件內(nèi)容可挑選一些公司主打產(chǎn)品)客戶泛泛咨詢時(shí)，往往真實(shí)購(gòu)買意圖一般，除非其正好需要/感興趣您現(xiàn)在的產(chǎn)品或您挑選出的主打產(chǎn)品。對(duì)能給予繼續(xù)回復(fù)的客戶應(yīng)繼續(xù)重點(diǎn)追蹤，沒(méi)有回復(fù)的客戶則可以考慮不必花費(fèi)大量時(shí)間追蹤。二、買家詢盤(pán)為針對(duì)公司具體產(chǎn)品發(fā)的詢價(jià)此類詢價(jià)目標(biāo)性較強(qiáng)，真實(shí)有效性較高，需重點(diǎn)跟進(jìn)。已經(jīng)根據(jù)買家詢盤(pán)內(nèi)容做出了具體回復(fù)，并同時(shí)報(bào)了價(jià)格，但買家沒(méi)有再發(fā)郵件過(guò)來(lái)。建議可發(fā)以下類似郵件提醒買家：Dear Sir/ Madam,Good morning!For several days no news from you, my friend. Now I am writing for reminding you about our offer for item of XXX dated XXX according to your relative inquiry at Made-in-China.com. Have you got (or checked) the prices or not? Any comments by return will be much appreciated. （可根據(jù)客戶要求的產(chǎn)品加上自己產(chǎn)品的特色）It will be our big pleasure if we have opportunities to be on service of you in near future.Looking forward to your prompt response.（可將第一次發(fā)給客戶的郵件內(nèi)容附在郵件下方以提醒買家第一次郵件回復(fù)內(nèi)容。）若過(guò)段時(shí)間，買家還是沒(méi)有回復(fù)郵件，建議可再發(fā)如下類似郵件再次追蹤：Dear Sir/ Madam,How are you? Hope everything is ok with you all along.Now I am writing for keeping in touch with you for further business. If any new inquiry, welcome here and I will try my best to satisfy you well with competitive prices as per your request.By the way, how about your order (or business) with item XXX? If still pending, I would like to offer our latest prices to promote an opportunity to cooperate with each other. 如果連續(xù)三封郵件發(fā)出去之后買家仍然無(wú)動(dòng)于衷，基本證明買家可能對(duì)您產(chǎn)品/價(jià)格不感興趣或者由于其他原因暫時(shí)不需要您的產(chǎn)品，我們應(yīng)暫時(shí)擱置，將時(shí)間用在繼續(xù)尋找新的目標(biāo)客戶上。當(dāng)然也有很多非常好的買家會(huì)被您的毅力感動(dòng)，回復(fù)告訴您一些關(guān)于產(chǎn)品進(jìn)展的情況，我們千萬(wàn)不可急于求成，而應(yīng)按照客戶的提示有針對(duì)性得去保持追蹤。以下為幾種經(jīng)常收到的買家回復(fù)：1.客戶收到跟進(jìn)郵件后，如果覺(jué)得還沒(méi)有對(duì)我們產(chǎn)品有需求的話，他/她一般都會(huì)說(shuō)以后聯(lián)系，不管怎樣，能讓客戶回復(fù)已經(jīng)不錯(cuò)了，說(shuō)明以后還是有機(jī)會(huì)的：Dear，I’m doing fine, thanks for your information.I’m still in the planning of building my new house, due to the work constrain I decided to delay it first.Anyway I will contact you once I decided. Thanks!2.收郵件的人不是公司決策者Dear，Thank you! I received your email and I sent it to my boss. He didn't tell me anything just now.I will contact you soon once got any news.3.告訴您不及時(shí)回復(fù)郵件的原因Dear，I receive more than 10 offers every day and it will take me some times to look into each and every offers. I will contact you in the future if you are in our selection of companies.Many thanks for your co-operation.跟進(jìn)技巧：這類客戶建議可通過(guò)發(fā)新產(chǎn)品介紹或者新報(bào)價(jià)的方式來(lái)保持聯(lián)系，相信時(shí)間久了成為您客戶的可能性還是比較大的。至少讓買家對(duì)您留有印象，即使暫時(shí)不需要您的產(chǎn)品，日后有需要的時(shí)候也會(huì)首先想到您。4.可能暫時(shí)不需要您的產(chǎn)品，但會(huì)問(wèn)其他產(chǎn)品或者詳細(xì)咨詢一些與產(chǎn)品相關(guān)的問(wèn)題，如：Dear，Please excuse the delay in my reply.I have been so busy searching through all the mails, concerning the plush toys project.May I ask you, where you purchase your soft fabric for the toys? We have a customer who is interested in this subject.In the coming days, I will reply concerning some samples.跟進(jìn)技巧：這樣的客戶就要根據(jù)公司的實(shí)際情況來(lái)回復(fù)了，建議不管能否幫得上忙都能給些回復(fù)和建議，暫時(shí)不能成為客戶也可以先做朋友嘛，至少他問(wèn)的是與您產(chǎn)品相關(guān)的問(wèn)題，中國(guó)有句俗話“多個(gè)朋友多條財(cái)路”，特別是生意上的朋友！5.想借機(jī)刺探軍情的Dear，Sorry for the late reply. I will get back with you later.I am very busy at the moment. If you have US customer as reference, that would help a lot.I am not here to steal information. We use reference in US to generate trust, just like you have "connections" (friends) among Chinese.跟進(jìn)技巧：應(yīng)對(duì)這樣的買家，如果公司在US地區(qū)有關(guān)系較好，規(guī)模較大的老客戶，不妨挑選兩個(gè)介紹給他/她，這樣很能顯示您的實(shí)力。但回復(fù)之前還是應(yīng)根據(jù)公司具體產(chǎn)品在這個(gè)地區(qū)的推廣情況來(lái)做妥當(dāng)回復(fù)，站在買家立場(chǎng)多思考其詢問(wèn)的真正目的，一般簡(jiǎn)單告知公司名稱即可，謹(jǐn)慎透露對(duì)方聯(lián)系方式。如果在US地區(qū)沒(méi)有客戶，可以多介紹一些其他國(guó)家的客戶來(lái)顯示公司實(shí)力，同時(shí)向買家暗示我們?cè)赨S地區(qū)還沒(méi)有合作伙伴，如果您和我合作，將會(huì)幫助您開(kāi)發(fā)整個(gè)US市場(chǎng)。6.討價(jià)還價(jià)Dear，Thanks for your reply, I have received your quote and I am currently looking through all of the quotations that I have received. Currently your prices aren't the best but your products are very good. If you could make your prices more competitive I am sure we would be putting an order in with you very soon.跟進(jìn)技巧：可根據(jù)具體價(jià)格情況回復(fù)客戶，或通過(guò)詢問(wèn)客戶訂單量大小來(lái)做可能范圍內(nèi)的讓步?？偨Y(jié)：對(duì)于有效詢盤(pán)，我們一定要保持跟進(jìn)。買家每天都會(huì)收到很多Offer，市場(chǎng)競(jìng)爭(zhēng)很激烈，如果我們不跟進(jìn)，買家很有可能會(huì)忽略我們。跟進(jìn)過(guò)程中，更重要的是細(xì)細(xì)體會(huì)各種可能的原因，積極采取相應(yīng)措施，激發(fā)、把握買家購(gòu)買意圖，達(dá)成合作。另外，我們建議，跟進(jìn)郵件的發(fā)送時(shí)間宜選擇在星期二到星期五期間，星期六、星期日最好不要進(jìn)行這樣的跟進(jìn)郵件（特別是主動(dòng)的業(yè)務(wù)開(kāi)發(fā)郵件）。

外貿(mào)詢盤(pán)回復(fù)模板

根據(jù)詢盤(pán)的的不同類型，給大家推薦以下幾個(gè)不同的模板~

案例一

We are interested of importing your vases in France. Please quote and send us sample.

我們有興趣在進(jìn)口你們的腰包，請(qǐng)報(bào)價(jià)并寄給我們樣品。

籠統(tǒng)點(diǎn)：郵件沒(méi)有明確指出產(chǎn)品型號(hào)及具體要求，例如采購(gòu)量，就直接要求報(bào)價(jià)和寄樣。

回復(fù)案例

Could you kindly tell me more details about the vases you need？

Capacity, function, quantity, target price….So that we can offer the price accordingly.

Apart from that, you can see more details about our products in the attachment.

您能告訴我更多關(guān)于所需花瓶的細(xì)節(jié)嗎？例如您所需要的容量、功能、數(shù)量、目標(biāo)價(jià)格....以便我們能相應(yīng)地報(bào)價(jià)。此外，更多產(chǎn)品細(xì)節(jié)詳見(jiàn)附件。

建議點(diǎn)：

1. 首先，通過(guò)網(wǎng)站搜索當(dāng)?shù)厣a(chǎn)同類產(chǎn)品的相關(guān)信息，以更好地了解對(duì)方的需求；

2. 回郵內(nèi)附公司簡(jiǎn)介及電子產(chǎn)品畫(huà)冊(cè)，讓買家方便直接回傳產(chǎn)品型號(hào)的同時(shí)擴(kuò)大選擇范圍；

3. 另附質(zhì)量與價(jià)格相對(duì)有優(yōu)勢(shì)的單價(jià)表供買家參考（建議PDF格式文件）；

4. 針對(duì)買家非明確部分，在回郵中點(diǎn)出并引導(dǎo)對(duì)方回復(fù)（參考案例）

案例二

Hello, 

we are a company based in USA  and we require 400 pieces wallet model 78-01. Sending us your best FOB prices and delivery time.

我們公司總部在美國(guó)，現(xiàn)在我們需要采購(gòu)400份錢(qián)包模型78-01。請(qǐng)回復(fù)最優(yōu)惠FOB價(jià)格及交貨時(shí)間。

不同于案例一，這是一封采購(gòu)意向明確、客戶信息都較為完整的詢盤(pán)，針對(duì)這樣的詢盤(pán)，專業(yè)簡(jiǎn)要的公司介紹和一份具有優(yōu)勢(shì)的報(bào)價(jià)就成為了重點(diǎn)。

回復(fù)案例

Thank you very much for your interest in our product model 78-01.

Our company is  ………

To comply with your request, the following for your reference: 

1. Commodity: Model 78-01 wallet

2. Packing: Each packed in new non-woven bags

3. Quantity: 400 pieces

4. Price: USD two thousand and five (US$2005.00) FOB Shanghai

5. Payment: 100% T/T payment

6. Shipment: 1 week afterpayment

Please note that we do not have much ready stock on hand. Therefore, it is important to reply earlier, in order to enable us to effect early shipment.

非常感謝您對(duì)我們78-01型產(chǎn)品的興趣。我司.......(公司簡(jiǎn)介）。以下為可供您參考的資料：

1. 商品：78-01型錢(qián)包

2. 包裝：無(wú)紡布袋

3. 數(shù)量：400件

4. 價(jià)格：上海離岸價(jià)2500美元(2005美元)

5. 付款方式：100%電匯

6. 裝運(yùn)：付款后一周交貨

由于目前沒(méi)有太多的存貨，煩請(qǐng)盡快回復(fù)。

注：設(shè)置郵件已讀回執(zhí)，確認(rèn)客人是否收到回復(fù)以確保跟進(jìn)。

案例三

Hello, We are a wholesaler in France. We are interested in your pet bags for the quantity about one 20# container. The best price & free sample is appreciated.

你好，我們是美國(guó)的批發(fā)商，我們對(duì)你們的寵物袋非常感興趣，期望采購(gòu)約一個(gè)20#集裝箱的。期望能夠提供最好的價(jià)格以及免費(fèi)樣品。

特點(diǎn)：最直觀的一點(diǎn)就是采購(gòu)數(shù)量很大，但是細(xì)節(jié)并不是很明晰，同時(shí)還要求低價(jià)+免費(fèi)樣品。

回復(fù)案例

Hi there,

Thanks for your inquiry, and we really want to do more business with you, and I think it is the best way to place an sample order which is USD10 shipping included.

If one 20# container （1500pieces）in one order, we can offer you the bulk price which is USD5.5/piece. 

Here with enclosed the more model&price list for your reference.

謝謝詢價(jià)，我們想和貴司保持長(zhǎng)期合作關(guān)系，我認(rèn)為最好的方法是訂購(gòu)一個(gè)樣品單，里面已經(jīng)涵蓋了10美元的航運(yùn)。

如果您能下一個(gè)20#集裝箱的訂單，我們可以給您提供5.5美元/件的批量?jī)?yōu)惠價(jià)。

隨函附上更多的型號(hào)和價(jià)目表供您參考。

建議點(diǎn)：大量訂購(gòu)詢問(wèn)價(jià)格，若是趕上采購(gòu)季節(jié)應(yīng)該是很有誠(chéng)意的買家，對(duì)他們的回復(fù)要詳盡一些，內(nèi)容一般包括樣品的價(jià)格，采購(gòu)量和相應(yīng)的價(jià)格，這個(gè)報(bào)價(jià)建議是包括運(yùn)費(fèi)的，給買家感覺(jué)是給他單獨(dú)開(kāi)了一個(gè)優(yōu)惠。

案例四

We require a machine suitable for fairly heavy duty. Please send me your current illustrated catalogue and a price list.

我們需要一臺(tái)適用于打字量較大的打字機(jī)。請(qǐng)寄一份最新的附圖產(chǎn)品目錄和價(jià)目表。

回復(fù)案例

Dear Sir，

We were very pleased to receive your letter of 5th April answering for typewriters and, as requested, enclose a copy of our latest illustrated catalogue and current price list.

We think the "Portable 95" is a machine that would suit your purpose very well. It weighs 6.5 kg and is a bit heavier than the usual portable, but it is good for heavy duty and at the same time conveniently portable when carried in its case.

We have one of these machines in stock and we shall be pleased to arrange for you to try it.

Although costs have been rising since March, we have not yet raised our prices, but may have to do so when present stocks run out. We therefore advise you to place your order with us at once.

我們很高興收到您4月5日的來(lái)信，現(xiàn)按您來(lái)信的要求附上我們最新的附圖產(chǎn)品目錄及現(xiàn)在的價(jià)目表。

我們認(rèn)為“手提95型”會(huì)適合您的需要。這部機(jī)重6.5公斤，比常見(jiàn)的手提機(jī)稍重一些，但適合于打字量大的工作，同時(shí)也可放進(jìn)打字箱內(nèi)，便于手提。

目前我們的存貨中有這樣一臺(tái)打字機(jī)，我們將很樂(lè)意為您安排試用。

自今年三月以來(lái)各種費(fèi)用一直在上升，但我們?nèi)晕刺醿r(jià)，不過(guò)當(dāng)庫(kù)存一旦售完價(jià)格可能會(huì)有上浮。為此我們建議您盡快下單。

建議點(diǎn)：這種就是屬于對(duì)自己的采購(gòu)意向還不甚明確的買家。這種買家建議是主動(dòng)出擊，給對(duì)方主動(dòng)營(yíng)銷適合的產(chǎn)品并附上產(chǎn)品相關(guān)信息以供查閱。

案例五

can you quote me 500sets of t8 led tube 4 feet cool white 265vac voltage constant current. How much?

能給我報(bào)500套t8 led管4英尺冷白色265 vac恒壓電流嗎？多少錢(qián)？

回復(fù)案例

Dear Adrian,   

Thank you for your inquiry, ragarding our T8 tube. The details and price of this item is as below:

Item: T8 tube   Model No: J4004   

Color: Cool white (6000K)   

Cover: milk white   

Tube type: T8-1.2m (4 feet)   

LED type: 2835 SMD      

Voltage: AC95-265V 

Power: 24W  

Lumen: 2000Lm   

IP grade: 20   

Constant current: The EXW factory price of 500 sets is  $xxx/set.    

Validity: 30 days   

Payment: T/T   

Delivery: 7-10 days   

Warranty：3 year

We have the available for quick delivery in quantities to suit your requirements! For more details, please feel free to contact me .  

感謝您對(duì)我們T8管的詢價(jià)。這個(gè)項(xiàng)目的細(xì)節(jié)和價(jià)格如下產(chǎn)品型號(hào)：

......

我們可以根據(jù)您的要求快速交付數(shù)量。如需更多信息，請(qǐng)隨時(shí)與我聯(lián)系。

建議點(diǎn)：這種就是點(diǎn)對(duì)點(diǎn)的直球回復(fù)，快速利落，同時(shí)也可以直接讓客戶判定是否匹配他的采購(gòu)需求。

最后，
發(fā)完報(bào)價(jià)還要記得及時(shí)跟蹤。打一個(gè)電話比發(fā)十封郵件可能更有效果！

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