的電子郵件主題應(yīng)該是：寫得清晰且具有說服力。如果可能的話，最好能言簡意賅。正文第一行，請(qǐng)不要超過80個(gè)字符。因?yàn)殡娮余]件的第一行經(jīng)常會(huì)顯示為預(yù)覽。針對(duì)你的客戶群體對(duì)主題進(jìn)行個(gè)性化設(shè)置。根據(jù)Yes Lifecycle Marketing

商業(yè)信函和普通的私人信函不同在于概念不同。1、外貿(mào)英語信函是國際貿(mào)易業(yè)務(wù)中普遍采用的信息交流方式，私人英語信函是以英語作為交流語言的群體的個(gè)人之間信息交流的方式之一，它們都屬于應(yīng)用文的范疇。2、國際貿(mào)易業(yè)務(wù)具有固定性

如果是給不知道名字的人或者是在寫一封普通的郵件，可以在開頭選擇“Greetings”、“Hi there”。但在寫郵件的時(shí)候千萬別再使用Dear Sir和Dear Madam，這種說法過于老套并且很正式，給人一種你不必用心查找對(duì)方的名字的感覺，

英文郵件回復(fù)的范文格式如下：范文一：Dear sir or madam:Thank you for your inquiry dated 25 march.We are always pleased to hear from a valued company.I regret to say that we cannot agree to your request f

外貿(mào)英語郵件格式一 Dear purchasing manager,Hello,this Lily Lee from ___ company,our company is a professional __ manufacturer with years‘s e_perience.so we want to avail ourselves of opportunity establishing

Please visit our catalog at http://www.xxxxxxxxx.com for more information on this item. If you find the product acceptable, please email us as soon as possible. Sincerely, 查詢對(duì)方公司的產(chǎn)品 Dear Sir or Madam: We

外貿(mào)郵件如何寫

鑒于我們?cè)趤喼薜貐^(qū)業(yè)務(wù)的迅速發(fā)展,有必要在下列地點(diǎn)設(shè)立分公司。 2. Congratulations on your newly-opened business in Atlanta. We hope it will mark the beginning of our close cooperation in the years to come. 祝賀你們亞特蘭

外貿(mào)函電是我們建立對(duì)外貿(mào)易關(guān)系和外貿(mào)往來的重要手段。外貿(mào)函電包括建立客戶業(yè)務(wù)關(guān)系，詢價(jià)，報(bào)盤，還盤，訂貨，接受，簽約，包裝，裝運(yùn)，支付，結(jié)算，保險(xiǎn)，商檢，索賠，代理及仲裁等到幾項(xiàng)特殊貿(mào)易形式和經(jīng)濟(jì)技術(shù)合作。在涉外

1.Dear Mr. Li,Your firm has been recommended 1 to us by the Dickson Electrics Company, with whom we have done business for many years.We are interested in your Electric Typewriters for use in offices and

5。主體。主體是信函的中心內(nèi)容，主要闡明發(fā)函者的意見、目的、意圖。文字要簡明，事由要講清楚，力求有理有據(jù)，有分寸，使對(duì)方能夠接受。作者應(yīng)依內(nèi)容的多寡，或分段寫，或分條列項(xiàng)，確保條理清楚。6。結(jié)尾。外貿(mào)業(yè)務(wù)函件

Gentlemen,We are delighted to place the following order for woolen underwear:size amountL 20 dozensM 40 dozensS 20 dozensSince these goods are in badly need,we would appreciate receiving them before May 30.Beside,please

通過你們隨函附上的小冊(cè)子，我們發(fā)現(xiàn)你們的產(chǎn)品質(zhì)量很好，而且款式多樣，肯定很受歡迎。但是，很抱歉，此價(jià)格遠(yuǎn)遠(yuǎn)高出我們的預(yù)算，而在我們可以在我們這個(gè)地方的另一家公司以單價(jià)4.5美元的價(jià)格購進(jìn)，所以很遺憾我們無法接受你

Oct 21, 2005 Mr. Minghua Zhao DESUN TRADING CO.,LTD.XXXXXXXXX（對(duì)方公司地址）XXXXXXXXX（所在國家，郵編）Dear Mr. Minghua Zhao Thank you for your letter of October 19, 2005. We are very glad to tell you

貿(mào)易函電,接受,20分

第一篇 all the items ordered are in stock except Pattern No.9001 Shanghai Printed Pure Silk. Stocks of these have been sold out since we quoted for them and the makers inform us that it will be another

譯文:您的訂單編號(hào)為XXXXXX的款項(xiàng)已收到,我們將在承諾的XXX天內(nèi)發(fā)貨,發(fā)貨后,我們將通知你貨運(yùn)單號(hào)。如果您有任何問題請(qǐng)隨時(shí)聯(lián)系我。謝謝!提示:請(qǐng)?zhí)钌夏挠唵翁?hào)和發(fā)貨天數(shù)。03發(fā)貨后Dear $buyer,The item XXXXXX you ordered has

外貿(mào)英語郵件格式一 Dear purchasing manager,Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years‘s experience.so we want to avail ourselves of opportunity establish

外貿(mào)英語郵件格式一 Dear purchasing manager,Hello,this Lily Lee from ___ company,our company is a professional __ manufacturer with years‘s e_perience.so we want to avail ourselves of opportunity establishing

外貿(mào)訂單英語郵件全過程范文

Writing 1:write to a firm og shipping agents asking them to arrange for consignment to be collected from your factory and make all arrangements for transportation on DaresSlaam.Include imaginary particulars as to

第一題.Dear Sirs,Through the courtesy of our Commercial Counsellor's Office in London, we notice that you are interested in doing business with us.Our lines are mainly textiles. We wish to establish business

Dear Mr. :We have received your letter indicating the late delivery of leather jackets and we feel really sorry for all the trouble brought to you.As soon as I got your email, I called promptly the Chamb

Dear sirs,Our market survey informs us that you are a big buyer of Cotton Piece Goods. As this item falls within the scope of our business activities, we take this opportunity to express our wish to estab

We will arrange shipment when we receive your L/C amendment advice. 外貿(mào)函電范文包括詢盤、發(fā)盤、換盤、接受 1. Dear Mr. Li, Your firm has been remended 1 to us by the Dickson Electrics Company, with whom we have

求外貿(mào)函電作文!

怎么寫國際貿(mào)易信函? 本文來源于《阿里巴巴出口頻道》 2010 年07 月29 日 推薦給朋友 字號(hào): 默認(rèn) 大號(hào) 寫商務(wù)信函的原則(Writing Principles)已從原來的3個(gè)"C"(Conciseness, Clearness, Courtesy)發(fā)展到目前的7 個(gè)"C":Completeness(完

信件1：尊敬的先生：我們確認(rèn)收到貴公司關(guān)于五百打手套的第613號(hào)訂單，交貨期為七、八月份?，F(xiàn)隨函附上我售貨合同一式兩份，請(qǐng)簽退一份以便存檔。所有貨物在收到你方信用證后即可供應(yīng)。請(qǐng)放心我們將嚴(yán)格按照合同規(guī)定履行

外貿(mào)英語函電寫信范文：Koppermann GmbH Schubert strasse 16， K-2618， Hamburg， Germany Telefon： 1 41 61 00 00 Telefax： 0 41 61 00 01 2 April 200 Ms Ni Minzhi 3W Co. Ltd.3B Guihua Road Shanghai

尊敬的貴公司，我在上周瀏覽貴公司的網(wǎng)站時(shí)，注意到了貴公司的巧克力和糖果制品的廣告，對(duì)貴公司的產(chǎn)品表示濃厚的興趣。鑒于此，我希望能夠進(jìn)一步了解貴公司的產(chǎn)品信息和價(jià)格，并有可能獲取一些樣品以供評(píng)估和市場調(diào)研。因此，

Dear Sirs,Thanks for your quotation on Feb 9. We have checked your catalogue and price list, and planed to order below goodsWe hope it will brings mutual benefit between us in this trail order. To t

下訂單的函電信函的結(jié)構(gòu)需要九個(gè)部分組成。1、信頭，信頭是寫信人公司的名稱，位于信紙的上部。外貿(mào)公司或廠家一般都備有印有信頭的信箋。信頭通常應(yīng)包括公司名稱、地址、郵編、電話號(hào)碼、傳真號(hào)碼、E-mail等。2、日期，需

寫外貿(mào)函電的接受訂單信件

信件1： 尊敬的先生： 我們確認(rèn)收到貴公司關(guān)于五百打手套的第613號(hào)訂單，交貨期為七、八月份。現(xiàn)隨函附上我售貨合同一式兩份，請(qǐng)簽退一份以便存檔。 所有貨物在收到你方信用證后即可供應(yīng)。請(qǐng)放心我們將嚴(yán)格按照合同規(guī)定履行你方訂單，并希望這批訂貨如期抵達(dá)你方以趕上銷售旺季。 盼及早回復(fù). Dear Sirs, We confirm receipt of your PO#613 about 500 dozens of golves with shipment date in July or Aug. Enclosed you will find our sales contracts in duplicate. Please sign a sales contract and return for our file. The goods can be supplied upon receipt your L/C. Don't worry. We could comply with contract strictly to fulfill your PO. And we hope the goods would arrive on time so that they can meet the boom season. We are looking forward to hearing from you soon. 信件2： 敬啟者： 有關(guān)“玫瑰”牌香水的我第DG-7089號(hào)合同，我們已在東風(fēng)輪上為其訂妥艙位，該輪預(yù)計(jì)將于五月十日或左右抵達(dá)你港。有關(guān)裝船的具體事宜，請(qǐng)與中國遠(yuǎn)洋輪船公司聯(lián)系。 嘜頭要求如下：請(qǐng)?jiān)谕獍b上刷上三角形，內(nèi)寫“HW”，三角形的下面是目的港，接下來是訂單號(hào)和件號(hào)。 除非另有規(guī)定，這將適用于我今后所有的訂單。 盼按時(shí)交貨。 Dear Sirs, We already booked shipping space on East Wind steamer for Rose perfume under SC#DG-7089. The steamer would arrive at destination port on around May 10th. Please contact China Worldwide shipping company Ltd for shipment matters. Shipping marks requirement is stated as following: Please print triangle on the outside packaging. Inside of triangle with "HW". Below the triangle is destination port. And purchase order number and piece number should follow. This ruls are for the orders hereafter unless the instruction is informed. We are looking forward to your timely delivery.
外貿(mào)技能技巧：如何寫好外貿(mào)函電 外貿(mào)函電又叫商業(yè)書信,包括外貿(mào)書信、傳真和電子郵件等形式。外貿(mào)函電的使用貫穿對(duì)外貿(mào)易交往的各個(gè)環(huán)節(jié)，是互通商業(yè)信息，聯(lián)系商業(yè)事務(wù)及促進(jìn)貿(mào)易關(guān)系的重要橋梁。一封得體、規(guī)范的外貿(mào)函電，既能與外商建立和保持良好的業(yè)務(wù)關(guān)系，又避免了因糾紛而產(chǎn)生的不愉快。我們?cè)趯懽魍赓Q(mào)函電時(shí)并不要求使用華麗優(yōu)美的詞句。只需要用簡單樸實(shí)的語言，準(zhǔn)確的表達(dá)自己的意思，讓對(duì)方可以清楚的了解您想說什么就可以。圍繞這一點(diǎn)，小編總結(jié)了幾方面的內(nèi)容，希望能對(duì)寫作外貿(mào)信函有借鑒作用。 1、口語化 每一封信函的往來，都是跟收信人彼此之間的一次交流。人都是感性的，所以需要在您的信函里體現(xiàn)感性的一面。其實(shí)我們簡單的來理解一下，每次信函的往來只需要將交談的內(nèi)容寫在紙上而已。多用一些簡單明了的語句，用我/我們做主語，這樣就能讓我們的信函讀起來熱情，友好，就象兩個(gè)朋友之間的談話那樣簡單，自然，人性化。 2、語氣語調(diào) 由于這封外貿(mào)函電是有其目的性的，所以在信函里所采用的語氣語調(diào)也應(yīng)該符合您的目的。在寫之前先不妨仔細(xì)考慮一下，寫這封信函是想達(dá)到一個(gè)什么樣的目的，您希望對(duì)收信人產(chǎn)生一種怎樣的影響呢？是歉意的，勸說性的，還是堅(jiān)決的，要求性的。這完全可以通過信函中的語氣語調(diào)來表現(xiàn)。 3、禮貌 這里所說的禮貌，并不是簡單用一些禮貌用語比如your kind inquiry, your esteemed order 等就可以的。而是要體現(xiàn)一種為他人考慮，多體諒對(duì)方心情和處境的態(tài)度。如果本著這樣的態(tài)度去跟別人交流，那么就算這次拒絕了對(duì)方的要求，也不會(huì)因此失去這個(gè)朋友，不會(huì)影響今后合作的機(jī)會(huì)。 4、簡潔 就象前面提到的，要用簡潔樸實(shí)的語言來寫信函，使信函讀起來簡單，清楚，容易理解。用常見的單詞，避免生僻或者拼寫復(fù)雜的單詞。一個(gè)單詞可以表達(dá)，就不要用詞組。多用短句，因?yàn)槎叹涓菀桌斫?。在同一封信函里，避免使用多個(gè)相同含義的單詞。 5、回復(fù)迅速及時(shí) 給買家的回復(fù)，千萬要迅速及時(shí)。因?yàn)橘I家通常只看最先收到的幾封回復(fù)，從中去選擇合適的供應(yīng)商。如果賣家回復(fù)不夠及時(shí)，就可能因?yàn)閾尣坏较葯C(jī)而失去商機(jī)。 6、標(biāo)題 這一點(diǎn)是特別針對(duì)寫電子郵件的。也許很多人都沒有意識(shí)到，事實(shí)上，E-mail 的標(biāo)題是很重要的一個(gè)部分，您的郵件給對(duì)方的第一個(gè)印象就是通過標(biāo)題來完成的。如果標(biāo)題沒有內(nèi)容，看起來象群發(fā)的垃圾郵件的話，很多買家就會(huì)直接刪除。 7、精確 當(dāng)涉及到數(shù)據(jù)或者具體的信息時(shí)，比如時(shí)間，地點(diǎn)，價(jià)格，貨號(hào)等等，盡可能做到精確。這樣會(huì)使交流的內(nèi)容更加清楚，更有助于加快事務(wù)的進(jìn)程。 8、針對(duì)性 請(qǐng)?jiān)卩]件中寫上對(duì)方公司的名稱，或者在信頭直接稱呼收件人的名字。這樣會(huì)讓對(duì)方知道這封郵件是專門給他的，而不是那種群發(fā)的通函，從而表示對(duì)此的重視。
1. 向顧客推銷商品 　　Dear Sir: May 1, 2001 　　Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world. 　　Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure. 　　Yours faithfully 　　2. 提出詢價(jià) 　　Dear Sir: Jun.1, 2001 　　We received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon.. 　　Truly 　　3. 迅速提供報(bào)價(jià) 　　Dear Sir: June 4, 2001 　　Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you. 交易的契機(jī) 　　4. 如何討價(jià)還價(jià) 　　Dear Sir: June 8, 2001 　　We have received your price lists and have studied it carefully. However, the price level in your quotation is too　high for this market, If you are prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer. You should note that some price cut will justify itself by an increase in business. We hope to hear from you soon. 　　Yours truly 　　5-1 同意進(jìn)口商的還價(jià) 　　Dear Sirs: June 12, 2001 　　Thank you for your letter of June the 8th. We have accepted your offer on the terms suggested. Enclosed our will find a special price list that we believe will meet your ideas of prices. You should note that the recent advances in raw materials have affected the cost of this product unfavorably. However, for your order we have kept our prices down. 　　Sincerely 　　5-2 拒絕進(jìn)口商的還價(jià) 　　Dear Sirs: June 12, 2001 　　Thank you for your letter of June the 8th. We regret that we cannot meet your terms. We must point out that the falling market here leaves us little or no margin of profit. We must ask you for a keener price in respect to future orders. At present the best discount offered for a quantity of 200 is 5%. Our current situation leaves us little room to bargain. We hope you will reconsider the offer. 　　Truly 　　6. 正式提出訂單 　　Dear Sir: June 15, 2001 　　We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date. 　　Truly 　　7. 確認(rèn)訂單 　　Dear Sir: June 20, 2001 　　Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We will make every possible effort to speed up delivery. We will advise you of the date of dispatch. We are at your service at all times. 　　Sincerely 　　8. 請(qǐng)求開立信用證 　　Gentlemen: June 18, 2001 　　Thank you for your order No. 599. In order to execute it, please open an irrevocable L/C for the amount of US$ 50,000 in our favor. This account shall be available until Sep. 20. Upon arrival of the L/C we will pack and ship the order as requested. 　　Sincerely 　　9. 通知已開立信用證 　　Dear Sir: June 24, 2001 　　Thank you for your letter of June 18 enclosing details of your terms. According to your request for opening an irrevocable L/C, we have instructed the Beijing City Commercial Bank to open a credit for US$ 50,000 in your favor, valid until Sep. 20. Please advise us by fax when the order has been executed. 　　Sincerely 　　10. 請(qǐng)求信用證延期 　　Dear Sir： Sep. 1, 2001 　　We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strike at our factory. We are afraid that your L/C will be expire before shipment. Therefore, please explain our situation to your customers and secure their consent to extend the L/C to Sept.30. 　　Sincerely 　　11. 同意更改信用證 　　Gentlemen: Sept. 5, 2001 　　We received your letter today and have informed our customers of your situation. As requested, we have instructed the Beijing City Commercial Bank to extend the L/C up to and including September 30. Please keep us abreast of any new development. 　　Sincerely
郵件是外貿(mào)人與客戶溝通的常用方式，那么如何使用郵件從0到1的開發(fā)大客戶呢？ 先來看下面這封開發(fā)郵件，也許你也正在套用著相同或者相似的模版，趕緊剎車，別猶豫！ Hello Mr. Jame White How are you? （分析：“How are you？”的使用本身是沒有問題的。雖然我們從小學(xué)就學(xué)習(xí)這樣的問候方式，但是這句話在很多國家并不太常用。） We know your company from the internet and we know that your market is in the LED lighting field in Poland. （分析：本句想表達(dá)的邏輯沒有問題，但是寫法和語法欠妥?！癴rom the internet”會(huì)給人不尊重和被騷擾的感覺，可以改為具體的詢盤。） We would like to take this opportunity to introduce our company and products, this is Alice from ABC company, we are one of the largest manufacturer in this field in China, I hope to cooperate with your company. （分析：本句話的句式非常普遍，表達(dá)的內(nèi)容也很籠統(tǒng)。如果公司真的是行業(yè)領(lǐng)軍企業(yè)，可以使用一些實(shí)際的數(shù)據(jù)去證明。） Please allow me to introduce our products to you, we have many items such as LED lamps, outdoors and indoors bulbs and LED strip. We have much experience in this field. I will give you more details about our products if you are interested in them. （分析：比較空泛的描述，給客戶帶來的感受不強(qiáng)烈。這部分可以考慮使用具體的數(shù)字來表達(dá)。） We will offer you the best price and quality, please go to our website for more details, www.***.com （分析：第一次發(fā)郵件最好不要加上網(wǎng)址，防止被系統(tǒng)當(dāng)成垃圾郵件攔截。） Can you introduce your company to us, or your target products market, thank you. （分析：這句話不太妥當(dāng)。第一次郵件客戶沒有義務(wù)也不會(huì)很愿意回答你的問題） We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future. （分析：本句較為空泛，沒有實(shí)際的含義。） Best Regards Alice （分析：簽名缺少內(nèi)容。） 對(duì)于郵件內(nèi)容，文中已經(jīng)給出了一些分析。 雖然這封郵件在語法和句式上沒有什么問題，并且在前幾年可能可以被奉為“開發(fā)信經(jīng)典模板”，但是如今這樣毫無亮點(diǎn)的寫法已經(jīng)遠(yuǎn)遠(yuǎn)不能吸引現(xiàn)在的客戶，郵件發(fā)出去后也不會(huì)有好的效果。 我們?cè)賮砜纯锤鶕?jù)分析修改后的郵件： Dear Jame Hoping this email finds you well. （非常地道的美式問候語。） We know your company is in the LED market from our customer data as the main distributor in European market. （“from our customer data”可能引起客戶的思考：之前是否問過價(jià)格或拿過樣品甚至很久之前是不是合作過。這樣的話術(shù)不會(huì)給客戶帶來騷擾的感覺。） We are specializing in LED lighting since 2008, our factory has the production capacity of 20000pcs bulbs with CE, Rohs every month, and the new items will be pushed every week from our ODM department. （用實(shí)際數(shù)據(jù)表明公司的地位與規(guī)模。） Please contact me for any further information, free samples would be sent to you in our promotion seasons now. （該句有兩個(gè)優(yōu)點(diǎn)：1. 郵件通篇主動(dòng)語態(tài)，但是這句話是被動(dòng)語態(tài)，閱讀起來可以讓客戶感覺到節(jié)奏的變化；2. “free samples”、“promotion seasons”刺激客戶盡快聯(lián)系索要樣品或下單。） Have a nice day! Best Regards Alice Company Tel/Whatsapp Web （結(jié)尾簽名內(nèi)容完整。） 修改后的郵件明顯更加簡練，同時(shí)話術(shù)表達(dá)在無形中引導(dǎo)客戶進(jìn)一步聯(lián)系。 但是該郵件還是有些簡單，在實(shí)際的郵件中，我們應(yīng)該針對(duì)特定的產(chǎn)品與當(dāng)前情況增添較為詳細(xì)的內(nèi)容。 郵件寫作案例 這是一個(gè)美國客戶，詢問了我們一款電競椅的價(jià)格。我們的業(yè)務(wù)員報(bào)價(jià)之后，客戶沒有反應(yīng)，跟蹤了幾次依然沒有回應(yīng)。忽然有一天，客戶問我們的工廠是不是在安吉，得到我們的確定后他說要來工廠參觀拜訪。 見面后，客戶在工廠看了一番，沒有留下名片就走了。客戶回去后依舊沒有任何動(dòng)靜，也不與業(yè)務(wù)員聯(lián)系。 相信這樣的場景很多外貿(mào)人都經(jīng)歷過。 經(jīng)過各方面考量，我們還是決定繼續(xù)跟蹤這位客戶。通過對(duì)客戶進(jìn)行背景調(diào)查后，我們了解到了客戶的相關(guān)信息。同時(shí)我們也需要考慮到美國的實(shí)際情況。 以上述信息作為切入點(diǎn)，我們又給客戶發(fā)了一封郵件，這次我們收到了回復(fù)。 Hi XX, Hope this email finds you well. Concerning the issue of that we export from other country to USA, we are still working on it with Haiti and Dominica free trade zone, the strategy way is ok, but we need confirm the details and make sure get the exact cost from China to their places. We will have the full information at the end of this month, I will update to you in time. （客戶回復(fù)：OK let me know what you find out, the only problem I see that is I am sure you know those are 2 countries WITHOUT any factories making anything related to furniture, so even if you can do the paperwork change, I believe that will NOT be accepted by USA customs, they know those are very poor small islands with no factories.） By the way, the trade war may be stopped soon, we need to make some purchase plan in advance, otherwise every customer will place the orders in the same time, the factory will be very busy and postpone the delivery time too.（客戶回復(fù)：I understand, but now we buy from 3 other gaming chair factories, so we do not need any new chairs, until after CNY, since we order a lot of stock to arrive before 12/31/2018.） Have a nice day! Best Regards Wishes Ivan 從客戶的回復(fù)中，可以提煉出三點(diǎn)：他與三家工廠在合作；現(xiàn)在不是他的采購期；2018年12月底之前他不需要電競椅。 雖然沒有成功簽單，但是這封郵件也達(dá)到了想要的結(jié)果。我們收到了客戶的回復(fù)并且知道了客戶目前的情況，以及他的采購周期和時(shí)間。接下來就需要根據(jù)他給出的時(shí)間在合適的時(shí)候加強(qiáng)聯(lián)系。
很多人覺得發(fā)給客戶發(fā)郵件很難，尤其是開發(fā)信。但實(shí)際上，郵件確實(shí)是發(fā)展外貿(mào)新業(yè)務(wù)最經(jīng)得起考驗(yàn)的銷售策略之一。 JustReachOut外展資訊服務(wù)公司的創(chuàng)始人Dmitry Dragilev表示，他能夠通過他們的郵件幫助一家名為Polar的創(chuàng)業(yè)公司獲得谷歌的收購。 Dragilev近期匯集了一堆“破冰”郵件模板。我們對(duì)列表進(jìn)行了整理，精選了9個(gè)最為有效的郵件模板，這些郵件的回復(fù)率效果都是翻倍的： 1. The ＄3000 contract email. / 3000美元的電子郵件。 點(diǎn)擊查看大圖 要點(diǎn)分析： 1）明確表示他產(chǎn)品和客戶很熟悉。 2）通過提及一個(gè)大牌顧客來背書他知道的產(chǎn)品。 3）提供他的成交案例。 4）關(guān)鍵點(diǎn)：顯示產(chǎn)品最終呈現(xiàn)的樣子，確保至少會(huì)受到客戶關(guān)注。 5）以一個(gè)問題結(jié)束，這樣很容易就能讓收件人回復(fù)。 Tips What You Can Learn？ Don't be afraid to give away tons of value. It means more work upfront, but you'll stand out in the inbox. 不要害怕付出太多。這意味著你提前準(zhǔn)備充分，之后才能在眾多競爭者郵件中脫穎而出。 2. A sales meeting email done right. / 一封電子郵件完成銷售會(huì)議。 要點(diǎn)分析： 1）清楚地識(shí)別發(fā)件人當(dāng)前的角色以及他想要出售的東西。 2）提示：如果您不知道向誰發(fā)送電子郵件，請(qǐng)直接問！ 3）清楚地列出確切的時(shí)間和日期，同時(shí)提及大概的通話時(shí)間。 Tips What You Can Learn? Identify yourself clearly upfront, verify whether you're talking to the right person, and clearly mention how much of their time you want (and when do you want it). 首先明確自己的身份，確認(rèn)你是在跟對(duì)的人接洽，然后提出你想要跟對(duì)方溝通的時(shí)間以及占用的時(shí)常。 3. The “best email pitch”I ever received. / 我曾收到的“最好的電子郵件”。 要點(diǎn)分析： 1）表明他不是垃圾郵件發(fā)送者。 2）提到競爭對(duì)手的名字以引起收件人的注意。 3）提供實(shí)際演示視頻，以了解最終產(chǎn)品的外觀。 Tips What You Can Learn? Specializing your emails beyond the 'Hi [FirstName].' Mention something the receiver might have done recently (check their blog or Twitter) to grab attention right in the first sentence. 個(gè)性化您的電子郵件，提到客戶最近可能做過的事情（查看他們的領(lǐng)英或推特），以便在第一句話中引起對(duì)方的注意。 4. The email that won meetings at LinkedIn and Twitter. / 在LinkedIn和Twitter上成功約定會(huì)議。 要點(diǎn)分析： 1）一個(gè)很好的，簡潔的介紹。 2）她知道該公司運(yùn)行Scala，因此她沒有將主頁發(fā)送給它們，而是鏈接到Takipi的Scala重點(diǎn)登陸頁面。 3）表明她完成了她的工作。 Tips What You Can Learn? Craft an email for just one person. Don't tell them about everything your company does. Instead, personalize your email for one person alone and create an email that solves his/her specific problem. 為客戶定制一封電子郵件。不要告訴他們你公司所有的業(yè)務(wù)。相反，突出個(gè)性化，寫一封能為客戶解決他/她的具體問題的郵件。 5. An email to kickstart a business relationship. / 啟動(dòng)一段商業(yè)關(guān)系的郵件。 要點(diǎn)分析： 1）清晰，簡明的介紹，結(jié)合你的公司業(yè)務(wù)才描述你目前負(fù)責(zé)的核心工作。 2）解釋業(yè)務(wù)時(shí)側(cè)重于客戶利益，而不是功能。 3）郵件結(jié)尾想客戶尋求15分鐘的溝通時(shí)間，這會(huì)讓客戶（尤其是業(yè)務(wù)繁忙）感覺你很靠譜。 Tips What You Can Learn? Focus on benefits instead of features. This applies to everything from landing pages and sales letters to emails. 專注于客戶利益而非功能。這適用于從登陸界面到電子郵件的所有內(nèi)容。 6. An email that landed a $15,000 consulting project. / 一封電子郵件，獲得了15,000美元的咨詢項(xiàng)目。 要點(diǎn)分析： 1）Messwerks針對(duì)需要幫助成長型公司的進(jìn)行用戶體驗(yàn)和設(shè)計(jì)，因此這條開場白就很有魔力。 2）簡要概述Messwerks可以做些什么 - 增加銷售（超級(jí)好），約會(huì)（誰不想要？）和轉(zhuǎn)換（每個(gè)創(chuàng)業(yè)公司的夢(mèng)想）。 Tips What You Can Learn? Choose your targets wisely. You can do a lot with a simple email if you target just the right group of people with it. Don't skimp on the homework and research your ideal customer thoroughly before you even send an email. 明智地選擇你的目標(biāo)客戶。如果你有合適的目標(biāo)人群，那么你可以通過簡單的電子郵件做很多事情。在發(fā)送電子郵件之前，不要忽視前期徹底研究理想客戶的工作。 7. An email to schedule a sales call. / 通過一封電子郵件安排銷售電話。 要點(diǎn)分析： 1）只需要10分鐘。哪家公司不希望獲得100個(gè)更好的客戶？ 2）提及某個(gè)競爭對(duì)手或行業(yè)領(lǐng)導(dǎo)者，并告知他們從這個(gè)策劃中得到的結(jié)果。 3）一封非常簡單的3行電子郵件。易地而處，如果有人答應(yīng)給你100個(gè)客戶并只需要你10分鐘的時(shí)間，你也會(huì)感興趣不是嗎？ Tips What You Can Learn? Tell prospects exactly what kind of results they can expect. Then tell them how long you'll take to achieve it. 告訴潛在客戶他們可以期待什么樣的結(jié)果。然后告訴他們你需要多長時(shí)間才能實(shí)現(xiàn)它。 8. An email that won over the founder of Branchout. / 一封電子郵件，贏得創(chuàng)始人的青睞。 要點(diǎn)分析： 1）無論你喜歡或討厭它，都不能忽視第一行（提醒銷售人員：最怕的就是沒有特點(diǎn)）。 2）用一句話快速介紹電子郵件的內(nèi)容。 3）他沒有寫出500字的說明，而是鏈接到一個(gè)能一眼看清的關(guān)于會(huì)議的頁面。 4）為他自己想要說的做出一個(gè)快速摘要。 Tips What You Can Learn? Have fun. And mirror the image of your brand in your language. If you're branding yourself as a fun, youthful alternative to stuffy conventional conferences, don't use the same stuffy, conventional language in your emails. 玩得開心。用語言反映你的品牌形象。如果你想組織一個(gè)年輕化，趣味性強(qiáng)的會(huì)議，那么就在郵件中放棄使用一些傳統(tǒng)說法。 9. An email with a presentation. / 帶有報(bào)告的郵件。 要點(diǎn)分析： 1）當(dāng)你已經(jīng)確認(rèn)收件人時(shí)，可以不介紹直接進(jìn)入問題討論。這種方法有效，也能很快引起對(duì)方注意。 2）這封郵件只是發(fā)送一個(gè)可視報(bào)告，而不是冗長的內(nèi)容。 3）他通過照顧Dan來給予價(jià)值，這樣的做法可能會(huì)變成收費(fèi)性質(zhì)，甚至是長期的富有成效的關(guān)系。 Tips What You Can Learn? Show, don't just tell. Instead of writing a 500 word long email of your ideas, just create a video or presentation that shows your ideas in action. 某些情況下，展示的效果更好。與其寫一封500字的電子郵件，不如直接給客戶發(fā)一個(gè)視頻或者演示文稿，以此來表述你的想法。 Dmitry Dragilev表示：商務(wù)郵件很重要，我有很多關(guān)系很好的商業(yè)伙伴都來源于郵件溝通，所以把握好它，就把握了錢和互利的商業(yè)關(guān)系。
確保您的電子郵件不會(huì)消失在垃圾郵件中的有效方法之一是客戶將你的電子郵件列入他的白名單中。除此之外，如何防止自己的郵件被系統(tǒng)判定為垃圾郵件很重要。 提示： 主題行切勿全部使用大寫。 注意使用正確的拼寫和語法。 不要過度使用感嘆號(hào)。 避免使用縮寫的URL鏈接。 更重要的是，如果是發(fā)給客戶的第一封郵件，最好在結(jié)尾處列出如何加白名單的說明，這能有效防止您的郵件被直接送進(jìn)垃圾郵箱。 的電子郵件主題應(yīng)該是： 寫得清晰且具有說服力。 如果可能的話，最好能言簡意賅。 正文第一行，請(qǐng)不要超過80個(gè)字符。因?yàn)殡娮余]件的第一行經(jīng)常會(huì)顯示為預(yù)覽。 針對(duì)你的客戶群體對(duì)主題進(jìn)行個(gè)性化設(shè)置。 根據(jù)Yes Lifecycle Marketing的一項(xiàng)研究，個(gè)性化電子郵件的主題會(huì)將郵件的打開率提高50%。 您可以通過多種方式將主題個(gè)性化，包括： 以往的交易對(duì)象或記錄 喜好興趣 地址 名字 比如 Think With Google 公司就使用了一個(gè)很有效的主題行： “how to drive growth by delivering the assistance expect” 這就簡明扼要的告訴客戶這封電子郵件的主要內(nèi)容是什么。 優(yōu)化你的郵件主題和正文。以下是一些小提示： 主題行簡明扼要。 包含明確的CTA（call to action）。 確保你的郵件在手機(jī)和電腦上看都是得體舒適的。 此外，你可以通過不同的設(shè)備來提前預(yù)覽下你的郵件，或者使用Litmus這樣的軟件來快速查看您的電子郵件在90多種不同設(shè)備和應(yīng)用上的預(yù)覽截圖。 需要注意的是，因?yàn)楹芏嗳硕荚O(shè)置了以文字模式來查看郵件，所以請(qǐng)別使用圖片來作為驅(qū)動(dòng)客戶跟你進(jìn)一步溝通的手段。 Shopify曾設(shè)計(jì)了一個(gè)很棒的適用手機(jī)端的郵件模版。它的主題行和正文第一行字體大且易于閱讀，讓客戶第一眼就能明確的看到主題，內(nèi)容和CTA。