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開發(fā)信:一般是指電子郵件,用來開發(fā)客人的郵件.開發(fā)信當然是發(fā)給客人,用來推銷你的產(chǎn)品的.
外貿(mào)業(yè)務(wù)員把自己公司的產(chǎn)品、服務(wù)、優(yōu)勢等通過郵件、信函發(fā)送給潛在的國外客戶,希望建立合作關(guān)系,共同發(fā)展,潛在的國外客戶收到郵件、信函后,如有意向,則會與外貿(mào)業(yè)務(wù)員進行進一步的溝通、談判,最終確立購買合同。
開發(fā)信就是外貿(mào)業(yè)務(wù)員給客戶發(fā)送尋求合作的郵件。怎么寫好開發(fā)信,可參看下面的幾點:1.關(guān)于主題。主題不要太復雜,簡單一點,讓人家有點開你郵件的沖動,你的目的就達到了。關(guān)于這塊,還是要多多學習,當然如果實在不會包
開發(fā)信,顧名思義,開發(fā)信就是作為外貿(mào)人,和客戶產(chǎn)生首次聯(lián)系的郵件或消息,目的是開發(fā)這個潛在客戶,希望建立業(yè)務(wù)合作,收獲訂單,擴展業(yè)務(wù)。無論是通過郵件形式發(fā)送還是通過社交媒體的評論、私信等形式發(fā)送,都是為了將信息有
外貿(mào)銷售開發(fā)信是什么意思
一、寫好標題提高打開率 開發(fā)信標題,至今有無數(shù)人寫過,迭代出了各種版本,結(jié)合多位老外貿(mào)的親口傳授經(jīng)驗,小野從他們的實戰(zhàn)經(jīng)驗中,總結(jié)出了幾種辦法,大大提高開發(fā)信閱讀率——提到收件人關(guān)鍵信息 提到收件人公司名/產(chǎn)品
外貿(mào)英文開發(fā)信范文1 Dear Sir,This is XX from a manufacturer specializing in producing XXX in China.We have been in this industry for over 10 years,please have a look at our website:XXX,you will find
一.郵箱品牌?這個的關(guān)系很大,重點是郵箱服務(wù)商的通道。海外發(fā)信對服務(wù)器、ip、系統(tǒng)的要求很高。建議用收費的郵箱,系統(tǒng)更好。目前業(yè)內(nèi)TOM的vip郵箱是收費郵箱行業(yè)中知名度較高的,且性價比不錯??梢酝扑] 二.外貿(mào)撰寫結(jié)構(gòu)
Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.In our trade with merchants of various
盈實外貿(mào)系統(tǒng)還是可以的。1、抄作沒那么繁瑣,對外貿(mào)新手來講上手比較快。2、現(xiàn)在就是用外貿(mào)開發(fā)信開發(fā)客戶的是比較普遍的方式,未來也是一種發(fā)展趨勢。3、該開發(fā)系統(tǒng)也有外貿(mào)業(yè)務(wù)員做售后協(xié)助的,不明白可以很好的給你解答。
一般我們在開發(fā)信的末尾會寫上一兩句希望對方給與回應(yīng)或者勸客戶立刻采取行動的語句。1) Feel free to contact with us if you have any questions regarding our products..,2) We are looking forward to your specific
1.關(guān)于主題。主題不要太復雜,簡單一點,讓人有一點點打開你郵箱的沖動,你的目的就達到了。關(guān)于這件作品還有很多需要學習的地方。當然,如果你真的不會包裝,那就學學我,化繁為簡。2.關(guān)于稱呼。其實基本上你在發(fā)信之前
外貿(mào)開發(fā)信要怎么寫簡單點的。
1. 開發(fā)信的種類 一、中規(guī)中矩的開發(fā)信 二、簡潔明了的開發(fā)信 三、量身定做的開發(fā)信 一、中規(guī)中矩的開發(fā)信 定單的開始往往始于出口商主動向潛在客戶發(fā)信建立業(yè)務(wù)關(guān)系,而這個建立關(guān)系的開發(fā)函的內(nèi)容,一般可以包括如下
開發(fā)信的原則 這邊先談?wù)勔郧暗囊粋€德國客人給我的建議,我把他原文附上,但是名字和公司我刪掉了,其他一字不改,大家看看!Dear C,As you mentioned last time,how to write a right email,pls find my reply as fol
How are you? (分析:“How are you?”的使用本身是沒有問題的。雖然我們從小學就學習這樣的問候方式,但是這句話在很多國家并不太常用。)We know your company from the internet and we know that your market is
7、引用Cathy Jo的方法:寫開發(fā)信都是在充分熟悉客戶網(wǎng)站的基礎(chǔ)上,觀察他們網(wǎng)站的標語,然后把相應(yīng)重要的內(nèi)容放上去??蛻粢豢?,會對這個標題有熟悉的感覺,就會打開來看。任何人,對自己企業(yè)的標語都是相對重視的。最后附上
We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to
外貿(mào)開發(fā)信函范文
3)準確。內(nèi)容要到位,不說任何的廢話,每句話切中要點,不要漫無邊際。很多sales朋友常常抱怨,開發(fā)信效果很差,100封里面好幾十封退信,剩下的就是石沉大海,難得有一個老外回一句“No, thanks.”就可以讓你激動半天
How are you? (分析:“How are you?”的使用本身是沒有問題的。雖然我們從小學就學習這樣的問候方式,但是這句話在很多國家并不太常用。)We know your company from the internet and we know that your market is
Dear xx:(用戶名稱,建議不要用client或者friend,直接加客戶名稱,避免群發(fā)詞)I am xx from xx , mannufacture of xxxxx for more than xx years.Glad to learn you're on the market of XXX products. (第一
Writing of international opening letters 釋義:開發(fā)信就是外貿(mào)業(yè)務(wù)員給客戶發(fā)送尋求合作的郵件。開發(fā)信模板 英文大全如下:①發(fā)了開發(fā)信后客戶沒回音,催!Dear ***,Sorry to trouble you again!Please find my mail below
外貿(mào)英文開發(fā)信范文
一、中規(guī)中矩的開發(fā)信 定單的開始往往始于出口商主動向潛在客戶發(fā)信建立業(yè)務(wù)關(guān)系,而這個建立關(guān)系的開發(fā)函的內(nèi)容,一般可以包括如下內(nèi)容:第一:說明客戶信息來源,即如何取得對方的資料。 可以如下方式來表明客戶信息的來源:
01 主要原因是因為開發(fā)信的成本低且回報大,如果加上你的內(nèi)容質(zhì)量好的話是能夠提高訂單的轉(zhuǎn)化率的。外貿(mào)開發(fā)信也一直都是外貿(mào)人開發(fā)客戶的主要手段之一。02 開發(fā)信的操作很基礎(chǔ)特別是對外貿(mào)新人來說也是無壓力的,且開發(fā)信
一、寫好標題提高打開率 開發(fā)信標題,至今有無數(shù)人寫過,迭代出了各種版本,結(jié)合多位老外貿(mào)的親口傳授經(jīng)驗,小野從他們的實戰(zhàn)經(jīng)驗中,總結(jié)出了幾種辦法,大大提高開發(fā)信閱讀率——提到收件人關(guān)鍵信息 提到收件人公司名/產(chǎn)品
盈實外貿(mào)系統(tǒng)還是可以的。1、抄作沒那么繁瑣,對外貿(mào)新手來講上手比較快。2、現(xiàn)在就是用外貿(mào)開發(fā)信開發(fā)客戶的是比較普遍的方式,未來也是一種發(fā)展趨勢。3、該開發(fā)系統(tǒng)也有外貿(mào)業(yè)務(wù)員做售后協(xié)助的,不明白可以很好的給你解答。
2、重點單一、精準開發(fā)和廣播、群發(fā)收(群發(fā)覆蓋、篩選,精準開發(fā))相結(jié)合,重點開發(fā)的客戶要針對需求,開發(fā)信內(nèi)容因人而異;群發(fā)收可以使用事先準備好的模版,能得知對方聯(lián)系人姓名的,單個發(fā),更改稱呼;不能的,沒辦法,密件抄送; 3、多熟悉
不要在所有行中都使用大寫字母。注意正確的拼寫和語法。不要過度使用感嘆號。避免使用縮寫的URL鏈接。更重要的是,如果是發(fā)給客戶的第一封郵件,最好在最后列出如何加入白名單的說明,這樣可以有效防止你的郵件被直接發(fā)到垃圾郵
郵件標題新穎,內(nèi)容盡量簡潔,要點:一兩句話簡單介紹自己的公司產(chǎn)品及優(yōu)勢,然后在簽名下面寫清楚自己的聯(lián)系方式,包括公司名稱、地址、電話、傳真、網(wǎng)站和自己的姓名、職位、手機號碼就OK啦。千萬不要寫那么長,記住客戶的時間
如何寫外貿(mào)開發(fā)信如何寫外貿(mào)開發(fā)信更有吸引力
開發(fā)客戶的方法有很多種,外貿(mào)開發(fā)信就是其中的一種,很大一部分原因是因為外貿(mào)開發(fā)信的優(yōu)勢比較可觀(優(yōu)勢),本期話題圍繞如何去學一封“外貿(mào)開發(fā)信”。 開發(fā)信有哪些優(yōu)勢: 01 主要原因是因為開發(fā)信的成本低且回報大,如果加上你的內(nèi)容質(zhì)量好的話是能夠提高訂單的轉(zhuǎn)化率的。外貿(mào)開發(fā)信也一直都是外貿(mào)人開發(fā)客戶的主要手段之一。 02 開發(fā)信的操作很基礎(chǔ)特別是對外貿(mào)新人來說也是無壓力的,且開發(fā)信對資源成本較低,對于任何人都是可以去做的。 03 指向性很強,你想要開發(fā)哪個市場都可以,靈活多變,指向性比較強。 雖然外貿(mào)開發(fā)信具有非常大的優(yōu)勢,但是我們國內(nèi)的外貿(mào)新人們在寫好外貿(mào)開發(fā)信的過程中都會遇到許多問題,比如英語水平不高、寫作能力差和因一些國家文化差異造成的誤會。這些都需要我們外貿(mào)新人去進一步學習如何去寫一封好的外貿(mào)開發(fā)信。 標題應(yīng)該契合主題突出重點 主題是非常重要的環(huán)節(jié)之一,如果主題都跑偏的話整封開發(fā)新都是不具有任何意義的。另外在開發(fā)信的內(nèi)容當需要用一個主題來定義自己的產(chǎn)品(最好是有亮點)才會讓客戶有印象并記住。 開發(fā)信的內(nèi)容需優(yōu)化 假設(shè)開發(fā)信的內(nèi)容不錯的話,打開率和回報肯定也是非常高的。 具有亮點,吸引人眼球 整個開發(fā)信的內(nèi)容中需要具有特色的亮點來抓住客戶的眼球,或者是加上一個標志性的口號以此來讓客戶記住。 開發(fā)信的總體篇幅不應(yīng)過長 現(xiàn)在文字如果做的不是特別好的話是不能夠被“讀者”所讀完的,尤其是現(xiàn)在是短視頻的時代,大家都只會愿意看幾十秒的視頻,而不愿花五分鐘時間來看文字,長篇大論的話就更加沒人愿意看了。所以就像上述提到的抓住重點去寫,你想突出的就簡單的介紹就好了。(切勿試用復雜的語句)不然不專業(yè)不說還會因為各地文化差異造成誤會,也背離了開發(fā)信的初衷。 落款注意不要過于籠長和繁瑣不要有http://的URL超鏈接的網(wǎng)址是很容易被當做垃圾郵件被攔截 。 總結(jié):好的開發(fā)信的話都是比較簡潔明了,客戶打開后一眼就能夠明白你是賣什么產(chǎn)品和產(chǎn)品的特色化優(yōu)勢,所以寫好開發(fā)信是需要仔細研究。外貿(mào)開發(fā)信撰寫之大錯(戰(zhàn)略層面,一個扣30分): 1)缺失標題,或標題很弱、缺乏沖擊力:對方根本沒有興趣點開 2)過于自我的態(tài)度,沒有突出“you":被視為沒有任何價值、立即被刪 3)假大空文風、企業(yè)口號式宣傳:令人厭惡、被當成騙子或弱智 外貿(mào)開發(fā)信撰寫之中錯(策略層面,一個扣20分): 1)低聲下氣、缺乏底氣:清朝滅亡已97年了,奴才還占據(jù)了CCTV的熒屏與很多人的思想。生意不是求出來的,而是積極爭取去做出來的。所以,外貿(mào)開發(fā)信要寫得禮貌但不要卑下。 2)缺乏行動召喚:不是報個網(wǎng)站鏈接給對方就萬事大吉了,要充分說明,對方為什么要看你的網(wǎng)站? 3)老古董文:見絕大部分外貿(mào)函電教材。 4)技術(shù)資料堆砌:再便宜再高質(zhì),不與對方的想法聯(lián)系起來,別人不會有興趣。 5)文體或調(diào)子隨意而為:外貿(mào)開發(fā)是嚴肅的商業(yè)行為,要親切自然但不是率性隨便。 6)其它:(暫時想不起來,看到再補充) 外貿(mào)開發(fā)信撰寫之小錯(執(zhí)行層面,一個扣10分): 1)空格錯用、亂用 2)s 漏用、錯用 3)語法錯誤 4)拼寫錯誤 5)中式英語 6)內(nèi)容或事實錯誤 7)字體、色彩出錯 8)其它 外貿(mào)開發(fā)信改進建議: 1)先做容易的!養(yǎng)成反復檢查所有單詞、語句、標點符號的優(yōu)良習慣。細小方面要堅決做到零錯誤! 2)再做最有價值的戰(zhàn)略研究:對方是誰?對方希望的是什么?(絕對不是很多人所習慣啰嗦的 we we we our our our I I I 等字眼) 外貿(mào)開發(fā)信發(fā)送之心態(tài) 1)積極發(fā)信:在不降低質(zhì)量要求的情況下,多多發(fā)送,天天發(fā)送。這是獲得大量潛在客戶的根本方法。 2)耐心等待:無謂的擔心和期盼是浪費時間,發(fā)了之后就是等待,收獲是自然而然的。要想有多的回復,就只有在深入研究外貿(mào)開發(fā)信寫作技巧的基礎(chǔ)上,盡量多發(fā)送、不間斷地發(fā)送,要相信“功夫不負有心人”的古訓。 3)精心回復:外貿(mào)開發(fā)不是一錘子的買賣,第一封開發(fā)信得到的往往只是詢問式的回音,需要你根據(jù)不同的情況,預先組織好相關(guān)的文字,再針對對方的詢問精心做出精準的回復。細節(jié)決定成敗,不要讓好不容易得來的潛在客戶第一聲回音,變成最后一次的絕響。 4)規(guī)律跟進:需要按一定的時間間隔和內(nèi)容,不斷有規(guī)律地跟進客戶。注意行業(yè)新聞、節(jié)假日、客戶生日等有意義的日期,這些都是跟進的好時機。作為專業(yè)的外貿(mào)企業(yè)和外貿(mào)人員,你要定期準備聯(lián)系客戶和潛在客戶的通訊(newsletter),用以分享信息、聯(lián)絡(luò)感情。 希望以上答案對你有幫助。
英文開發(fā)信如果寫的有特點的話,在外貿(mào)上也許能夠開發(fā)更多客戶呢?下面是我給大家整理的外貿(mào)英文開發(fā)信范文,供大家參閱! 外貿(mào)英文開發(fā)信范文1 Dear Sir, This is XX from a manufacturer specializing in producing XXX in China. We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed. Anyway,you could find some other items which you can also put on your market. Any inquiries on the XXX please do not hesitate to contact us. We are looking forward to establish win-win business relations with you. Many Thanks & Best Regards 外貿(mào)英文開發(fā)信范文2 Hello , You are quite correct I am extremely busy every day and I would imagine so other business men. I have talked to other men in similar business to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying. I’m not sure if I can help you but I have a few suggestions re email marketing. • If you send emails to new companies I would include a list of customers that you currently export to in various countries • I would also include customer testimonials from your buyers. This are very powerful and give you credibility. • Try to word your email differently from all the other suppliers. They all look and sound the same so most of them will be deleted or ignored immediately If you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your prospective customer. If you don’t then you will be rejected just like all the others. Remember that companies like us and others who import product are very concerned about quality control of products. Unfortunately China has gained a reputation as a supplier of cheap but poor quality products. Price is always important but it is not the MOST important part of a product. Regards, 外貿(mào)英文開發(fā)信范文3 I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation. As a professional manufacturer, I would like to introduce our products to you and offer you a quote. We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy). The catalogue I attached includes just some of our high quality products. Please visit our website at www.efrontzj.com We have passed through ISO9001:2000;ISO14001:2004;ecological textile certification.It would be our pleasure to begin a business relationship with you and supply your stores with our quality products,. Sincerely yours, 外貿(mào)英文開發(fā)信范文4 We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present. Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl. Wish you enjoy a great day! 外貿(mào)英文開發(fā)信范文5 We get your name and email address from your trade lead on www.tradelead.com that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future. We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website which includes our company profiles, history and something latest designs. Should any of these items be of interest to you, please let us know, We will be happy to give you details. As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular. Best regards, Dafu Wong 外貿(mào)英文開發(fā)信范文6 Company: Add: Contact: Tel: Fax: URL: This is XX from a manufacturer specializing in producing XXX in China. We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed. Anyway,you could find some other items which you can also put on your market. Any inquiries on the XXX please do not hesitate to contact us. We are looking forward to establish win-win business relations with you. Many Thanks & Best Regards 外貿(mào)英文開發(fā)信范文7 Good day! This is Mickel from China. We are writing to you to establish long-term trade relations with you. From your company web,we get to know that your company is an influence company in your business and are dealing with razor barbed wire.We would like to take this opportunity to introduce our company and products. We are a leading company with many years' experience in wire mesh export business. Our products are razor barbed wire,which enjoy popularity in Middle East & Europe markets.You may also visit our online company introduction, which includes our latest product line. Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon. Sincerely, Mickel Liu
英文開發(fā)信,是和客戶建立起聯(lián)系的前提,也是我們外貿(mào)中經(jīng)常會用到的。下面是我給大家整理的外貿(mào)開發(fā)信英語 范文 ,供大家參閱! 外貿(mào)開發(fā)信英語范文1 Dear, How are you today? ABC Co., Ltd manufacture LED Lights for 8 years in China, and supplier of walmart, hope to be one of your supplier. FREE SAMPLES & Catalogues will be sent if needed. Write me back or Call me please, let me talk details. Looking forward to working with you in the near future. Best Regards and thanks. Alice Sales Manager 外貿(mào)開發(fā)信英語范文2 Hi, Dear Mr Harold.Sacks, We produce Medical Appliances with high quality & very competitive price for 15 years in China; Hope to find a way to cooperate with you. E-catalogues will be sent if needed. Write me back or call me pls, let’s talk more in details. Thank you. Best Regards Yours sincerely Zarah Sales Manager 外貿(mào)開發(fā)信英語范文3 Dear purchasing manager, Hello, this Lily Lee from xxx company, our company is a professional xx manufacturer with years‘s experience. so we want to avail ourselves of opportunity establishing business relation with you. Please link our company web site:............. if you want to know more about our product. By the way, free sample are available. Thank you in advance! Best regards] Xxx Company name: Tel:……. Fax:……. MSN:.......... Skype:……….. 外貿(mào)開發(fā)信英語范文4 Hi Sir/Madam, Glad to hear that you're on the market for furniture, we specialize in this field for 14 years, with the strength of ERU&USA ANTIQUE FURNITURE, with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements. Should you have any questions, call me, let's talk details. Best regards! Leon 外貿(mào)開發(fā)信英語范文5 Subject: XX (products name) you need/ XX factory / xx good quotation Dear Sirs: We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future . This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introduce this item for you, and its future have XXXXXXXXXXX ( products information)..... If you want to see more items, pls visit our website Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to hearing from you soon. Best Regards, Your name ( position) company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.) 外貿(mào)開發(fā)信英語范文6 Hey guy, XYZ trading here, exporting LANTERNS with good quality and low price in US. Call me, let's talk details. Rgds, Rick Cell phone: *** (這是一個巴西的貿(mào)易公司寫給陌生的美國公司的開發(fā)信) 外貿(mào)開發(fā)信英語范文7 Dear Mr. Steven Hans, We get your name and email address from your trade lead on www.tradelead.com that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future. We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website http://www.aaa.com which includes our company profiles, history and something latest designs. Should any of these items be of interest to you, please let us know, We will be happy to give you details. As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular. Best regards, Dafu Wong 外貿(mào)開發(fā)信英語范文8 Dear Sir, This is XX from a manufacturer specializing in producing XXX in China. We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed. Anyway,you could find some other items which you can also put on your market. Any inquiries on the XXX please do not hesitate to contact us. We are looking forward to establish win-win business relations with you. Many Thanks & Best Regards 外貿(mào)開發(fā)信英語范文9 Dears : Good day! This is Mickel from China. We are writing to you to establish long-term trade relations with you. From your company web,we get to know that your company is an influence company in your business and are dealing with razor barbed wire.We would like to take this opportunity to introduce our company and products. We are a leading company with many years' experience in wire mesh export business. Our products are razor barbed wire,which enjoy popularity in Middle East & Europe markets.You may also visit our online company introduction, which includes our latest product line. Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon. Sincerely, Mickel Liu Company: Add: Contact: Tel: Fax: URL:
外貿(mào)生意中應(yīng)該注意的事項
外貿(mào)生意中應(yīng)該注意的事項
提幾點建議: 1.介紹信要簡潔,不要寫很長 2.介紹信最好不要加附件,以防被打到垃圾郵件里 3.既然有回執(zhí),那再次發(fā)的時候,不要發(fā)同樣的內(nèi)容,以提問的方式,委婉的告訴他我在等你的回復,如果你回復的話將不勝感激 4.可以嘗試換一種方式,比如發(fā)傳真 不要著急,慢慢來,也不要只守著這么幾個客戶,要不斷地開發(fā)新的。
如何寫好威力強大外貿(mào)業(yè)務(wù)開發(fā)信 開發(fā)信的原則 這邊先談?wù)勔郧暗囊粋€德國客人給我的建議,我把他原文附上,但是名字和公司我刪掉了,其他一字不改,大家看看! Dear C,As you mentioned last time, how to write a right email, pls find my reply as follows:1) short2) short3) short again4) delete all extra words5) make everything clear6) that's ok, order comes, ah~Have a nice day! 我要再重申一點,開發(fā)信盡量不要用粗體,大寫,或者弄得五顏六色。除了一小部分標新立異的客人,大部分人是不會喜歡的。只要掌握3個要素,效果會比漫天亂發(fā)要好得多。 1)簡潔。內(nèi)容一定要簡潔,盡量控制在3段以內(nèi),每段不超過兩句話。 2)簡單。用你能用的簡單的單詞,最好都是初高中的詞匯,那就最理想了。讓每個即使是非英語國家的客人都不會產(chǎn)生歧義。 3)準確。內(nèi)容要到位,不說任何的廢話,每句話切中要點,不要漫無邊際。 很多sales朋友常常抱怨,開發(fā)信效果很差,100封里面好幾十封退信,剩下的就是石沉大海,難得有一個老外回一句“No, thanks.”就可以讓你激動半天。 其實大家有沒有想過,這樣的做法會嚴重挫傷自己的積極性??梢栽囅胍幌?,當你一天坐在電腦面前12個小時,從google和各種黃頁搜索到客人信息,一封一封開發(fā)信發(fā)出去,晚上滿臉疲憊的回家,等第二天滿懷希望上班的時候,郵箱里爆滿各種各樣的退信,你是什么感受? 我以前也是做業(yè)務(wù)的,當年大學畢業(yè)后從業(yè)務(wù)助理、跟單做起,后來做sales和sales manager,PA to director,一直到現(xiàn)在做buyer,中間換了幾份工作,也經(jīng)歷過大部分朋友所經(jīng)歷的各種問題。我當時也有這么一段時間,沒日沒夜地發(fā)推銷信,找新客人,無休止地報價,但效果甚微。后來跟很多不同的客人熟識了以后,私底下聊起才發(fā)現(xiàn),當初的開發(fā)信寫的是大大有問題的。很多老外也是做sales的,也會寫開發(fā)信,為什么成交率比我們高很多?即使不說成交率,回復率也大大高過我們? 很多剛畢業(yè)的朋友們都是學國貿(mào)專業(yè)出來的,一般都學過外貿(mào)函電這門課,老師們反復教你們怎么寫商務(wù)信函,怎么回詢盤等等,其實這些教材幾乎都是學院派人士編的,不是老掉牙過時的東西,就是和現(xiàn)實基本脫節(jié)的。很多老師一輩子都呆在學校里,連外貿(mào)都沒做過,你怎么能指望從他們這里學到寫商務(wù)信函的精髓?真正的好的email,必須要模仿老外的行文方式,尤其是英語為母語的客人!即使你的郵件寫得四平八穩(wěn),語法精到,整篇下來沒有任何錯誤,在大學里可以拿滿分作文了,可客人收到以后,還是怎么看怎么別扭。 詳詢我Q。發(fā)你郵箱也可以。


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